18 January 2010


Creativity is not a fad that one adopts and wears as a status symbol. No. It is grimy and self-sacrificing. It locks itself in isolation for days and emerges at whim. In a conversation, it embraces all possibilities, eluding the facts and the established knowledge du jour. It is often showered in ridicule. Often imprisoned.

Creativity is immersion in activities and products that most people can not understand. It is doing something that will often take the non-creative mind months, years, perhaps decades, to appreciate. It is often visionary.

True creativity transcends the current fashions and their popular appeal. True creativity does not cater for the masses. It is beyond the masses.

Creativity in no way seeks to make one cool or popular.
Popularity often results in the propagation of ideas and behaviours that echo established opinions and ideological desires or strategically rebels against them.
Fuck popularity.

Take a book, for example. The masses will make a book popular by consuming and devouring it.
If it is published, it will be to cater for the whims of the masses with the very purpose of making $$$money$$$.

Fuck the masses.

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